Title Digital Marketer – Revere Health Provo
Location Provo, Utah
Job Information

At Revere Health, we value the health of our patients above all else. As the largest independent multi-specialty physician group in Utah, our healthcare system gives patients the best in communication, quality, coordination and innovation. Founded in 1960 in Provo, Utah, Revere Health has grown to include 29 medical specialties in over 100 locations throughout Utah, Arizona and Nevada.

As one of two Accountable Care Organizations accredited by Medicare in Utah, Revere Health offers a unique, patient-oriented approach to healthcare. We strive to keep medical costs at a minimum while providing the utmost in quality healthcare.

Revere Health: let’s live better.

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QUALIFICATIONS

Required

  • 2+ years coordinating online marketing efforts in corporate setting
  • Ultra-high standards and a passion for exceptional work
  • Strong understanding of major search engine algorithms
  • Proven success improving local SEO rankings
  • Proficient in building WordPress webpages
  • Experience using data analytics and campaign optimization tools
  • Moderate HTML experience
  • Editorial experience, specifically writing and editing for online, content-based websites
  • Passionate about marketing and contributes to all team projects and general building of brand
  • Passionate about providing relevant content and exceptional patient/user experience
  • Excels in team environment, is strong collaborator, but is self-motivated and accountable to work
  • Demonstrated ability to work independently, manage multiple projects, and meet various deadlines simultaneously
  • Well-developed written, verbal and presentation skills
  • Sense of humor, professional behavior, and friendly attitude
  • Must be proficient in MS Office applications (Outlook, Word, Excel, and PowerPoint)

Preferred

  • Experience using software to create landing pages and downloadable content
  • Bachelor’s degree in information technology, advertising, marketing, communications or related field
  • Knowledge of healthcare industry
  • Proficient with Adobe Creative Suite, particularly Illustrator, Photoshop and InDesign
  • Demonstrated success creating and managing PPC campaigns including creative management, conversion tracking and optimization
  • Experience creating content for and maintaining social media accounts

DESCRIPTION

Under direction of the marketing director, and as part of the in-house Marketing team, the digital marketing specialist will coordinate Revere Health’s online marketing. This includes daily website content management, intranet management, search engine optimization, social media strategy and other duties as assigned.

Website

  • Maintain corporate website and create landing pages
  • Manage digital marketing efforts, including inbound marketing efforts
  • Make continual updates, often daily, to website content
  • Work with communications coordinator to create relevant content
  • Develop and maintain positive working relationship with IT to ensure backend web support
  • Track and evaluate website visitor behavior and analytics, and make adjustments accordingly
  • Own the maintenance and updates for the Revere Health intranet

SEO & Social Media

  • Serve as liaison with digital marketing vendors
  • Work with vendors and communications coordinator to create in-house, original social media content
  • Responsible for the delivery of all SEO-related tasks and deliverables
  • Be accountable for improving Revere Health search engine rankings
  • Stay up-to-date on search engine changes and practice search engine-approved methods for building brand awareness
  • Develop SEO link building and content promotion campaigns
  • Provide measurement and performance reporting
  • Build and create social media advertising campaigns
  • Other assignments as required or assigned by supervisor

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